JULY-DECEMBER 2024
NEWSLETTERS
Newsletter-July 2024
Smart Coatings and Beyond
Key Takeaways from this newsletter:
- Smart coatings are no longer curiosities.
- “Smart” will extend past dry film performance to include application and manufacturing.
- Coatings companies will need to embrace “smart” to keep themselves relevant.
What are smart coatings?
What are smart coatings? One definition is as follows: Smart coatings refer to coatings being able to detect changes in their environment, interact and respond to them while maintaining their structural integrity.(1) Also, smart coatings offer additional functional value to that provided by traditional properties of protection and decoration.(2)
Not too long ago, smart coatings were considered academic curiosities with little likelihood of commercial success.(3) That view is no longer the case, as “smart” has made its way into commercially available coatings products. As is the case with innovation, companies that build smart features into products will differentiate themselves and become more relevant in an increasingly more competitive marketplace.
Examples of smart coatings
Some examples of coatings products with smart features are as follows:
- Anticorrosive-Numerous anticorrosive coatings are on the market.
- Antimicrobial-A number of EPA registered paints with the ability to kill bacteria and or viruses are available from PPG,(4) Behr,(5) and Sherwin Williams.(6) The active ingredients are based on copper or quaternary technologies. Separately, a multitude of paint offerings are available which use antimicrobials to protect the dry film against the growth of bacteria, mold, and mildew.
- Self Cleaning-Numerous paint offerings tout dirt pick up resistance, which is the ability of a paint film to resist dirt accumulation. Self cleaning is related but different in that it refers to a coating’s ability to release accumulated dirt. Sherwin Williams has two products which shed dirt upon rain or water contact.(7),(8)
- Cool Coatings-These coatings are designed to have good solar reflectivity which reduces heat gain. One of the biggest markets in the U.S. is solar reflective roof coatings valued at $ 4.5 billion in 2022.(9)
- Thermochromic, Photochromic and Coatings that Change Color with Pressure-These coatings are highly innovative and are commercially available.(10)
Other categories of smart coatings being pursued include electrochromic, anti-ice, and self-healing to name a few.
Smart-Beyond Dry Film Properties
The name smart coating has been reserved for the properties of the dry film, but work is being done to address the wet coating to make that smart too, and so we should start recognizing liquid state “smartness.” Some examples include:
- Early Rain Resistance. Painting contractors need to paint as much as possible, and a day with rain in the forecast will cost them money. Ideally they would like to be able to paint right up until the rain starts. That puts a demand on the paint which is not fully cured to withstand rain. Numerous products are out on the market which tout early rain resistance, with a number stating you can paint up to an hour before impending rain.
- Stable Paint Viscosity-Sherwin Williams has a product that adapts to temperature so that painters don’t have to change their painting technique as temperatures change.(11)
- Painting Damp Substrates-Conventional wisdom is that decks need to be dry before staining. Sherwin Williams has stains that can be applied to damp substrates, thus providing a bigger application window for staining.(12)
Efforts are underway to make paint manufacturing smarter too. One organization is focusing on digitalization, sustainability and the shortage of skilled workers as it relates to manufacturing.(13)
To summarize, as is the case with innovation, coatings companies will need to embrace smart coatings to survive, and smart will extend past dry film properties to include application and manufacturing.
(1) The use of smart coatings for metal corrosion control - ScienceDirect. X.R. Novoa, C. Perez, ‘The Use of Smart Coatings for Metal Corrosion Control,” Current Opinion In Electrochemistry, Volume 40: 101324, August 2023. (https://www.sciencedirect.com/science/article/pii/S2451910323001175)
(2) Smart Coatings - The Intelligent Choice - Prospector Knowledge Center (ulprospector.com). Ron Lewarchik, “Smart Coatings-The Intelligent Choice,” Ultrus Prospector Knowledge Center, January 17, 2020. ( https://www.ulprospector.com/knowledge/10185/pc-smart-coatings-the-intelligent-choice/)
(3) Smart Coatings: Reaching the Big Time with Many More Opportunities — American Coatings Association (paint.org). Cynthia Challener, “Smart Coatings: Reaching the Big Time with Many More Opportunities,” CoatingsTech, Vol. 14, No. 7, July 2017. ( https://www.paint.org/coatingstech-magazine/articles/smart-coatings-reaching-big-time-many-opportunities/)
(4) Anti-Viral & Anti-Bacterial Paint | PPG Copper Armor (ppgpaints.com). PPG Copper Armor-PPG Website. (https://www.ppgpaints.com/copper-armor-paint)
(5) Antimicrobial Paint - BEHR® COPPER FORCE™ | Behr. Behr Copper Force-Behr Website. (https://www.behr.com/consumer/copper-force/)
(6) SuperPaint Interior Latex with Sanitizing Technology | SherwinWilliams (sherwin-williams.com). Super Paint-Sherwin Williams Website. (https://www.sherwin-williams.com/homeowners/products/superpaint-sanitizing)
(7) LOXON Self-Cleaning Acrylic Coating | SherwinWilliams (sherwin-williams.com). Loxon Self-Cleaning Acrylic Coating-Sherwin Williams website. (https://www.sherwin-williams.com/painting-contractors/products/loxon-selfcleaning-acrylic-coating?itemCatentryId=452502)
(8) Emerald Rain Refresh Exterior Acrylic Latex Paint | SherwinWilliams (sherwin-williams.com). Emerald Rain Refresh-Sherwin Williams Website. (https://www.sherwin-williams.com/homeowners/products/emerald-rain-refresh-exterior-acrylic-latex-paint)
(9) Can cool coatings combat climate change? (acs.org). Craig Bettenhausen, Can Cool Coatings Combat Climate Change?, C&EN (Chemical and Engineering News), Volume 101, Issue 35, October 23, 2023. (https://cen.acs.org/business/specialty-chemicals/cool-coatings-combat-climate-change/101/i35)
(10) Color-Changing Inks - Thermochromic Ink Printing - GID - CTI (ctiinks.com) Chromatic Technologies Website. (https://www.ctiinks.com/)
(11) Latitude Exterior Acrylic Latex | SherwinWilliams (sherwin-williams.com). Latitude Exterior Acrylic Latex-Sherwin Williams Website. (https://www.sherwin-williams.com/homeowners/products/latitude-exterior-acrylic-latex)
(12) SuperDeck® Exterior Waterborne Semi-Transparent Stain - Property & Facility Managers - Sherwin-Williams. SuperDeck Exterior Waterborne Semi-Transparent Stain-Sherwin Williams Website. (https://www.sherwin-williams.com/homeowners/products/superdeck-exterior-waterborne-semitransparent-stain)
(13) Smart Paint Factory Alliance – Plattform für die digitalisierte und nachhaltige Lackindustrie. Smart Paint Factory Alliance Website. (https://smartpaintfactory.com/home-2)
(photo credit: Pixabay)
Newsletter-August 2024
Innovation, Part Two
Key Takeaways from this newsletter:
- It is critical that the right environment exists for innovation.
- Leaders and managers are responsible for the development of an innovative mindset in the organization.
- The requirements for an innovative leader are spelled out in this newsletter.
- Approaches to make your team more innovative are described.
The title of the June 2024 Newsletter was Innovation, Part One. In that Newsletter I address the questions of what innovation is and why it is important. The focus of this Newsletter is how to create an innovative mindset which is the precursor to innovation itself.
Let’s start by reiterating the beginning of the June Newsletter:
“During my career I have noticed that innovation is both a desire of an organization, and a desire of the technical individuals working for an organization. An organization is always looking for the next big idea which gives it notoriety and a new business. For us technical folk, well, we didn’t go to college and maybe grad school to join a company to work on just the meat and potato projects; we want to work on something cool too, and ideally something that we initiated.
Sounds good, right? Then why does it seem so difficult?”
If we know what it is, and why it is important, then why is it still so difficult?
It is critical that the right environment exists for innovation, and the responsibility for the development of an innovative culture falls on the shoulders of the managers/leaders. Without the right leaders in place, innovative ideas may not be put forward or even worse could get dismissed when presented; leaders can either facilitate innovation or kill it. Manager responses that are skeptical , dismissive or critical when new ideas are presented can be sabotaging to innovation and development of an innovation culture; such behavior is at odds with having an innovative mindset. Managers need to have innovative mindsets so that they can establish a culture where everyone feels safe in sharing their ideas. What are the requirements for a leader with an innovative mindset?
Innovative leaders are
- Curious. They are open to doing things differently. Curious leaders ask “what if.” If the team members know their manager is curious they will be very happy to share their latest thoughts and ideas with the manager.
- Open to change, open minded and comfortable with ambiguity. The development of an innovation might take unexpected twists and turns. An innovation project will push leaders and team members out of their comfort zones; they are ready for that and enjoy it!
- Positive with their team. An innovative manager points out the pluses of a new idea and won’t focus on roadblocks when first presented with an idea. They give positive feedback on all ideas to keep employees motivated.
- Persistent. They don’t give up on ideas too easily and encourage their team members to stay persistent too. Of course, they also have to know when to let go of an idea.
- Creative and more importantly value creativity. The innovative leader’s team knows that they can experiment with ideas. The team members are encouraged to learn from experiments that don’t go as planned; experiments are only failures if you don’t learn from them.
- Collaborators and encourage collaboration. Innovation is not an individual sport. A good manager helps their team establish connections across the organization and with other organizations.
- Courageous. They are risk takers and that should cascade down to the team.
To make your team more innovative
- Encourage your teams to be creative and challenge the conventional wisdom.
- Have them think and act fast. The world is changing rapidly, and your organization needs to do the same.
- Encourage your teams to think big. Ideas should have the potential to move the needle and help an organization get to its desired future state.
- Don’t kill new ideas. Work with team members to think through ideas. Flat out killing ideas will extinguish motivation.
- Practice innovation thinking. Switch out of a current business thinking mode when addressing innovation.
- Frame and clarify the idea’s purpose. What problem is it trying to solve? What are problems and unmet needs?
- Use the POINt technique to work through ideas. The team members should appreciate that ideas must be thought through.
- P=Praise. Look at the pluses of an idea.
- O=Opportunities. Discuss the opportunities that could arise if the idea is put into practice. Who is the customer that wants this idea?
- I=Issues. What are some of the challenges to putting the idea into practice?
- N=New thinking. How can we solve the challenges?
An organization with an innovative mindset is more likely to regularly develop innovations. A future newsletter will address some of the steps to take to increase the flow of innovative ideas.
References for this newsletter:
(1) How to Foster an Innovative Mindset at Your Organization | CCL David Magellan Horth, Michael Mitchell, “How to Foster an Innovative Mindet at Your Organization,” Center for Creative Leadership, February 11, 2024. ( https://www.ccl.org/articles/leading-effectively-articles/how-do-you-respond-to-a-new-idea/)
(2) How to build an Innovation Mindset? — 6 steps to cultivate the Innovation Mindset | by Mukund Kulur | muku. | Medium Mukund Kulur, “How to Build An Innovation Mindset?-6 Steps to Cultivate the Innovation Mindset,” Medium, August 11, 2021.
(photo credit: jawedgfx, vecteezy.com)
Newsletter-September 2024 Vibrantz Pearls Solid Colorant Technology
Key Takeaways from this newsletter:
- Vibrantz Technologies is introducing a solid colorant technology, Pearls, along with appropriate dispensers to allow volumetric point of sale paint tinting of waterborne architectural and industrial maintenance coatings. Pearls is described as a sustainable, performance enhancing, accurate, and low maintenance tinting solution and has the potential to change the way paints are tinted in the near future.
- Pearls are manufactured by a freeze drying process.
- Pearls colorants have many advantages over their liquid counterparts.
- The dispensers have advantages over liquid dispensers.
- The technology is being used in Europe and will be launched in the U.S. in 2026.
How are the Pearls colorants manufactured?
The Pearls colorants are in the form of uniform, spherical, solid masses. So how are these spheres formed? The process starts by first dispersing the solid pigment in water. The pigment dispersion is fed through a nozzle head that generates droplets of dispersion which are then frozen with liquid nitrogen, sieved, freeze dried and then filled.
What are the advantages of the Pearls colorants?
Current liquid colorants have issues with in-canister mold growth, sedimentation, thickening and dispenser tip drying. Liquid colorants also detract from paint dry film properties as they contain significant amounts of water soluble species such as surfactants, dispersants and humectants. As Pearls are solid spherical colorants, they are biocide free and will have an extended shelf life. The packaging is recyclable which adds to the sustainability story. The Pearls contain neither humectants nor rheological modifiers and so will lead to improved scrub, surfactant leaching resistance , block resistance, film hardness and viscosity drop. The lack of water in the solid colorants leads to reduced shipping costs further supporting the sustainability story.
What are the advantages of the dispensers?
Vibrantz is working with partners for the manufacture of the dispensers. The dispensers will require reduced maintenance, be easier to use and simpler to service, and will be cleaner than the current liquid dispensers. Also, waste will be minimized as there will be no need for a daily purge cycle.
What’s next?
The Vibrantz technology is currently being used in Europe. Vibrantz is working with numerous partners and is planning on launching the technology in the U.S. in 2026.
The Vibrantz Pearls technology is very innovative and has the potential to change how waterborne architectural and industrial maintenance coatings are tinted in the very near future.
(photo credit: Neosiam 2024+, pexels.com )
Newsletter-October 2024
Dirt Resistant and Self-Cleaning Coatings
Key takeaways from this newsletter:
- Dirt pickup resistance is the ability of a coating to resist dirt accumulation.
- A self-cleaning coating goes a step further than dirt resistant coatings by incorporating mechanisms to released adhered dirt. Self-cleaning coatings belong to the class of coatings referred to as smart coatings.
- A hard surface will lead to less dirt pickup.
- High PVC (pigment volume concentration) and hydrophilicity lead to more shedding of dirt and self-cleaning
- Self-cleaning and dirt-resistant paints are superior to typical exterior paints because they maintain the appearance of exteriors, reduce the need for frequent repainting, and support sustainability.
Smart coatings were addressed in the July 2024 Polaris Chemical Consulting Newsletter.(1) A smart coating is a coating which has the ability to respond to environmental changes, and in so doing offers additional functional value over the traditional attributes of protection and decoration. One such class of coatings is self-cleaning coatings which are designed to stay clean with minimal human intervention. They are similar to, but distinct from, coatings that resist dirt pickup, which have been under development since at least the 1960s.
Exterior coatings need to be soft and flexible to accommodate the dimensional changes in wood that occur when exposed to varying weather conditions. However, soft exterior coatings can become dirty with time as airborne dirt sticks to the soft surface. A patent issued to du Pont in 1967 addresses this exterior paint dirt pickup issue. The patent covers paints consisting of relatively soft latex copolymers in combination with photoreactive benzophenone. The reaction initiated by UV light at the surface leads to a crosslinking of the coating which is both crack and dirt pickup resistant. Presumably the exposure of the coating to UV light leads to a “layering” of the paint, where the surface is hard and resistant to dirt pickup and the remainder of the film remains flexible and tacky which is needed for good adhesion and crack resistance.(2)
Numerous offerings are on the market claiming dirt pick up resistance.(3,4,5)
The concept of dirt pickup resistance implies that the coating will not easily accumulate dirt or is at least resistant to it; however, it does not address the removal of dirt that does adhere. Self-cleaning coatings go a step further by incorporating mechanisms to release adhered dirt. One such mechanism involves using rainwater to clean the surface, and there are products available that utilize this approach.(6,7) Another approach to self-cleaning is the use of photocatalytic titanium dioxide in inorganic coatings.(8) When exposed to sunlight the titanium dioxide breaks down water into hydroxyl radicals which then degrade organic species at the surface.
So how do you design a self-cleaning coating? Work by researchers Wagner and Baumstock had shown that PVC (pigment volume concentration ) and binder selection were the most important determinants of DPUR.(9) And work by Smith and Wagner demonstrated that as PVC (under the critical pigment volume concentration or CPVC) increases dirt pick up decreases; less tacky polymer at the surface leads to less dirt pickup.(10)
There is a very good article on the prediction of dirt pickup resistance which correlates real world dirt pickup performance with various laboratory methods.(11) The dirt pickup process can be broken down into three events: dirt deposition onto the surface, adhesion and entrenchment of the dirt, a shedding and release of the dirt. Experiments were designed to replicate each stage, and their significance was assessed by comparing the results with real-world data. Real-world dirt pickup data was collected by exposing paint panels in Guangzhou, China, and Chennai, India. Significant differentiation between these paints, all claiming dirt pickup resistance, was observed in the exposure testing. The main conclusions of the paper are as follows:
- Importance of dirt deposition. One laboratory test for predicting dirt pickup involves dusting surfaces with powders. In this study, paints were exposed to carbon black in an aerosol chamber. The test showed minimal performance differences, suggesting it is not a reliable predictor of DPUR, as the same paints exhibited significant differentiation during exposure testing.
- Importance of precipitation or water induced surface creep. This experiment is designed to study what happens to a dirty surface if exposed to precipitation. Panels freshly dusted with carbon black were immersed in two types of water: pH 3 and DI water. Samples were allowed to dry and removal of dirt with tape peels was done. The results of this test did not correlate with outdoor exposure tests.
- Another test examining water induced surface creep. A common DPUR test is the application of a slurry of dirt (carbon black, iron oxide, etc.) to a test panel, allowing it to dry and then washing it with light rubbing. These slurry tests did not correlate with the real world results in Guangzhou and Chennai.
- Thermal Creep. Paints were dusted with carbon black and then placed in an oven at 45 oC for three days. The samples were allowed to cool to room temperature and then loose carbon black was removed with tape. The results here correlated well with the real world exposure data.
- Dirt release. Higher PVC favors carbon black shedding as does a more hydrophilic surface.
The conclusions of the article and implications for design are:
- Thermal surface creep is a major contributor to the DPUR performance of an exterior coating, and the dusting and slurry based tests are not as significant. A harder surface will lead to less dirt pickup.
- High PVC and hydrophilicity lead to more shedding of dirt and self-cleaning.
Self-cleaning and dirt-resistant paints are superior to typical exterior paints because they maintain the appearance of exteriors, reduce the need for frequent repainting, and support sustainability.
(1) July 2024 Newsletter (polarischemical.com) Polaris Chemical Consulting website. “July 2024 Newsletter-Smar Coatings and Beyond. (https://www.polarischemical.com/july-2024-newsletter)
(2) Trevor B. Hill, “Latex Paint Containing Benzophenone,” U.S. Patent 3,320,198, May 16, 1967.
(3) SuperPaint® Exterior Acrylic Latex Paint - Sherwin-Williams SuperPaint-Sherwin Williams website. (https://www.sherwin-williams.com/homeowners/products/superpaint-exterior-acrylic-latex)
(4) Exterior Paint and Primer All-in-One | BEHR ULTRA® Exterior Paint | Behr Behr Ultra Exterior Paint-Behr Website. (https://www.behr.com/consumer/products/exterior-paint-and-primer/behr-ultra-exterior)
(5) Residential Roof Coatings | Rust-Oleum (rustoleum.com) Rustoleum website. (https://www.rustoleum.com/product-catalog/consumer-brands/roofing/coatings/750-elastomeric-roof-coating)
(6) Emerald Rain Refresh Exterior Acrylic Latex Paint | SherwinWilliams Emerald Rain Refresh-Sherwin Williams Website. (https://www.sherwin-williams.com/homeowners/products/emerald-rain-refresh-exterior-acrylic-latex-paint)
(7) LOXON Self-Cleaning Acrylic Coating | SherwinWilliams Loxon Self-Cleaning Coating-Sherwin Williams Website. (https://www.sherwin-williams.com/painting-contractors/products/loxon-selfcleaning-acrylic-coating)
(8) EXOCOAT 151B | Self-Cleaning Nano Titanium Oxide Coating Exocoat 151B-Exocoat Website. (https://exocoat.eu/products/exocoat-151b)
(9) Wagner O. and Baumstark R., “How to Control Dirt Pick-Up of Exterior Coatings,” Macromol. Symp., (187), 447-458 (2002).
(10) jctNOV96-Smith.pdf Alan Smith and Oliver Wagner, “Factors Affecting Dirt Pickup in Latex Coatings,” Journal of Coatings Technology, Vol. 68, No. 862, November, 1996. (https://www.paint.org/wp-content/uploads/2021/09/jctNOV96-Smith.pdf )
(11) Scott Brown, Michael Diebold, Daniel Kraiter, Carlos Velez, and Peter Jernakoff, “Towards a Comprehensive Understanding of Dirt Pickup Resistance,” Coatings Tech, p. 14, June 2020.
(photo credit: Jorge Urosa, pexels.com)
Newsletter-November 2024
Innovation, Part Three
Key Takeaways from this newsletter:
- Idea generation can come from anywhere, including from beyond your internal resources.
- Evaluate ideas quickly and give feedback. Individuals whose ideas pass through the evaluation process should be rewarded.
- Develop an innovation strategy including KPIs.
In the June 2024 Newsletter, “Innovation, Part One,” we explored what innovation is and how it benefits companies. In August 2024’s “Innovation, Part Two,” we discussed the importance of fostering the right environment for innovation. Leaders and managers play a crucial role in developing an innovative mindset within their teams. Now that we understand what innovation is and how leadership needs the right mindset, let’s explore actionable steps to drive innovation in your organization.
Generating Ideas
Innovation starts with ideas, and ideas can come from anywhere. Here are some effective ways to encourage idea generation within your organization:
- Challenges: Post or e mail a weekly challenge and invite employees to propose solutions.
- Idea Boxes: Set up idea boxes either physically or electronically for employee to submit their ideas. These ideas can be solutions to problems or identification of unmet needs in the marketplace.
- Innovation Sessions. Hold sessions for brainstorming of ideas.
Organizations should seek inspiration and ideas beyond their internal resources. Expanding their network can lead to valuable partnerships and new opportunities. Many of my clients are entrepreneurs who recognize problems and opportunities. They understand the importance of growing their network, knowing they can’t achieve success alone. They are constantly looking for partners, presenting great opportunities for larger companies. Here are some ways to reach out externally:
- Collaborate with Suppliers: Work with suppliers on joint opportunities.
- Customer Feedback: Gather feedback on existing products to identify areas for improvement.
- Attend Conferences: Participate in conferences to learn about new technologies and network with industry peers.
- Explore Adjacent Industries: Network with individuals in related fields to explore potential collaborations.
Evaluating Ideas
Quickly evaluating ideas is crucial. Establish an evaluation mechanism that assesses ideas early in the process. Ensure evaluators represent all departments involved in the innovation process. A good idea should have both technical and marketing viability. Allocate resources to ideas that pass the evaluation and provide constructive feedback to those that don’t. Reward individuals whose ideas make it through the screening process.
Developing an Innovation Strategy
An effective innovation strategy includes setting clear goals and priorities. Develop trackable KPIs, such as revenue generated from new ideas and the percentage of employees who submit ideas. A well-defined strategy will help bring innovative ideas to market and drive company growth.
By understanding what innovation is, fostering an innovative mindset, generating and evaluating ideas efficiently, and having a solid strategy in place, your organization can succeed in becoming more innovative.
References:
- How to generate new ideas and innovate | BDC.ca BDC website, “How to Generate New Ideas and Innovate,” https://www.bdc.ca/en/articles-tools/business-strategy-planning/innovate/how-generate-new-ideas-steps-lead-innovation.
- What is Innovation Strategy? Stages, Main Types & Examples IMD Website, “What is Innovation Strategy,” https://www.imd.org/blog/innovation/what-is-innovation-strategy.
- Chris Dearmitt, “Innovation Abyss: An Innovator’s Solutions to Corporate Innovation Failure,” Createspace Independent Pub, First Edition (2016).
(photo credit: Gary Walker-Jones, unsplash.com)
Newsletter-December 2024
A New Bio-based Latex Paint in the U.S. in 2025?
Key Takeaways from this newsletter:
- Interest in bio-based architectural coatings is growing, but the challenge remains to provide a product that performs as well as or better than existing products at the same cost.
- The availability of a cost-competitive bio-based resin with good performance should lead to significant bio-based paint introductions in 2025.
Bio-based raw materials have figured prominently at recent coatings conferences, including the European Coatings Show and Conference, the American Coatings Show and Conference, and the Coatings Trends and Technologies Summit. Interest in bio-based architectural coatings is growing, but the challenge remains to provide a product that performs as well as or better than existing products at the same cost.(1) So far, there has not been a major bio-based latex offering produced for the U.S. architectural coatings market.
The USDA BioPreferred program, established in 2002, aims to increase the purchase of bio-based products.(2) The program has two main components. First, federal agencies are required to purchase bio-based products in categories identified by the USDA. For interior latex paints, the minimum bio-based content for federal purchasing preference is 20%. The second component is voluntary labeling of bio-based products. For "Interior Paints and Coatings-Other," the minimum bio-based content is 25%. Several architectural coatings are listed on the BioPreferred website, including products from Sherwin Williams.
Raw materials for latex paints that can increase bio-based content include bio-based surfactants, thickeners, coalescents, and other additives. The use of these components can increase the bio-based content of a formulation, although it will be difficult to reach BioPreffeed thresholds using just these additives. The easiest way to attain bio-based status is to incorporate a bio-based resin.
At the Coatings Trends and Technologies Summit in Lombard, Illinois, this past September, Dow Chemical Company presented acrylic binders with bio-based content in the presentation "Painting a More Sustainable Future—Bio-Based Binder for Interior Architectural Paints" by Pratibha Mahale.(3) Paints made with these resins perform as well as or better than existing acrylic-based wall paints. Another goal of the program is to provide formulators with resin solutions that meet cost targets. A bio-based resin that is cost-competitive and performs similarly to its non-bio-based counterparts addresses the issues formulators have faced with bio-based paints.
A bio-based latex for architectural coatings may become commercially available in 2025. The availability of a cost-competitive bio-based resin with good performance should lead to significant bio-based paint introductions in 2025. Let's see what develops.
1. Biobased Coatings: Making Initial Inroads — American Coatings Association, Cynthia Challener, “Biobased Coatings: Making Initial Inroads,” American Coatings Association, Vol. 18, no.5, May 2021. (https://www.paint.org/coatingstech-magazine/articles/biobased-coatings-making-initial-inroads)
2. BioPreferred USDA Biopreferred Website. (https://www.biopreferred.gov/BioPreferred/faces/Welcome.xhtml)
3. Pratibha Mahale, “Painting a More Sustainable Future-Bio-based Binder for Interior Architectural Paints.” Coatings Trends and Technologies Summit, Lombard, Illinois, Sept. 4-6, 2024.
(photo credit: Ron Lach, pexels.com)
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